The importance of social media to businesses should not be ignored. In an especially fast-paced platform like Twitter, we need to maximize our resources to attract and engage our audience.

Keyword targeting

Keyword targeting is a solid suggestion with regards to tracking your consumer’s wants and needs. Twitter defines keyword targeting regards it as follows:

Keyword targeting allows you to reach Twitter users based on keywords in their search queries, recent Tweets, and Tweets they recently engaged with. Because you can reach people for whom your message will be most relevant and top of mind, this targeting option puts you in a better position to drive engagements and as well as leads and conversions.

It’s more than the hashtags. Keyword targetting allows you to track the demographics you want to track. It saves a lot of energy in message generation simply because you have the resources to let you know who you want to talk to.

What is geo-specific search arguments?

Just as in real estate, social media marketing is about three important things; location, location, location. It matters who you reach in real time, where they’re located, and where your message is located. Again, it boils down to the specifics of who you want to reach. As long as you’re clear on that, the rest should be smooth and steady. Becoming location specific with your search and keyword tactics is vital.


At the end of it all, what we want is to engage with our audience. How we even begin to engage is first and foremost—for them to take notice of you. Relevance is key. Becoming location specific with your keywords allows you to become relevant to the people you seek to connect with. Know where they are, know what’s trending within that area, and engage.

Geo-specific search on Twitter matters for keywords because you want to centralize your efforts towards your intended audience. It allows you to carefully allocate your energy into the people who really matter to you.