When to back off- how to know if you're overdoing your engagement

You know it’s all about the numbers—or is it?

We want you to be at the top of your social media game, but how do you know when you’re doing, well, too much? Organic is what you want, don’t you? After all, organic engagement is right at the heart of a loyal following—and by following, we mean true and loyal customers. Sure. We understand that for engagement, it’s partly a numbers game. You want to reach out to as many people as possible and maybe throw up a prayer or two that they’ll reply soon enough.

If you’re starting to gain a steady stream of conversation, how do you know when it’s becoming too much for your followers?

Less engagement

If you’ve been having a steady stream of followers with customers steadily engaging with you and suddenly things just aren’t the same, you may be overdoing it. Although there are other factors (such as algorithm changes, for instance), but a decrease in engagement can mean that something’s not working anymore and it’s time for a different approach. You may be posting too much irrelevant stuff that they end up feeling overwhelmed to reply. If this is the case, you might need to reevaluate your customer approach.

No response

The worst is when they just ignore you altogether. Maybe you’ve become that too-chatty friend that everyone’s afraid to start conversation with simply because then it’s just word vomit. Having people stop responding to you after what has been a steady amount of engagement is an ultimate red flag!

Hate comments/posts

When people start to outright tell you you’re being too much—maybe you should believe them. While it is also telling that “you’ve made it”, hate comments may just be honest feedback from the people you wish to serve. So take it down a notch.

All in all, you just have to find the right balance between pushing and pulling. We just want everyone to connect and have a good time. Don’t overdo it or you’ll lose them, too.