That’s Right, There’s Only One Way: With Authenticity!
That is, of course, if you want to stay in the game. In this age where content is literally everywhere, we only want to cultivate with resonance. We can all hack out way through traffic. Yet when users come to visit your site, they will only stay if you have something true to offer them.
What makes a compelling message? We always go back to the basics, because we simply could not do away with them.
Purpose, Commitment, and Persona
Keeping sight of your focus will keep you grounded when marketing fads come and go. They’re all shiny and bright until the next one comes along. What you should never lose? Your sense of purpose, the lifeblood of your message.
Committing to what you stand for is spot-on branding. Keep your message, your purpose, your aesthetic consistent. Spill your authenticity by keeping your identity intact by committing to it.
Persona: who you are, what you want to say, and how you say it are things no one can take away from you. It’s what makes you different, and what makes everything human. Keep the human in your brand and you’re sure to keep your audience hooked.
Keep your message clear and true, that is the only way you should be marketing. Never forget what makes you who you are. So many things come and go but what holds you together is your authentic voice.
Don’t lose it or trade it in for anything else.