People Don’t Want to Buy a Product, They Want to Join A Cause

If there’s one word you can use to describe water, it’s versatile. You can have it bottled, flavored, carbonated—you name it! Even the most basic of commodities has had the

The Era of Personal Branding

Every couple of months or weeks – depending on my brain’s creative drive, I feel the urge to update my social media profiles. Much like spring cleaning – only more frequent.